Our Journey

Garage to Flagship Store

Est in 2012 amid Melbourne's cricket fervor, Sturdy Sports emerged from a suburban garage. From humble beginnings to becoming the largest cricket store in Australia, our journey has been remarkable.

Our founder envisioned bridging the gap for premium cricket gear, making it conveniently accessible from top manufacturers. The response from our garage to platforms like eBay was overwhelming, spurring us to take the next step of inaugurating our first retail store in the heart of Melbourne CBD.

As our reputation flourished, so did our ambitions. In 2021, we relocated to our flagship Brooklyn store solidifying our commitment to providing cricket enthusiasts with an unparalleled shopping experience.

Our Core Values

The Sturdy Pillars

Our core principles reflect our commitment to striving for excellence, fostering innovation and creativity, and promoting an environment of respect and inclusion both within our team and towards our valued customers.

Innovation and Creativity

Passion for Excellence

Respect and Inclusion

Biggest Cricket Store Australia

Our History

2012

Genesis of Sturdy Sports

Vipy found Sturdy Sports in the heart of the Cricket boom in Melbourne suburban garage. The idea of providing cricket lovers with high-quality Cricket gears and accessories, with the ability to touch, feel and evaluate before purchase, is born.

2013

Going Digital

Sturdy Sports eBay store is launched. For the first time, customers have the opportunity to browse through a curated selection of high-quality Cricket products from leading manufacturers and make purchases directly from eBay.

2015

Our own Ecom Store

After success on eBay we launched our website for Australia & NZ. Expand product offerings and cater to a wider range of cricket enthusiasts. Invest in marketing and advertising to increase brand awareness

2016

Expansion to Physical Stores

Sturdy Sports expands its presence from the digital to the physical world by opening its first showroom in Melbourne CBD, where cricketer's can satisfy their cricket retail therapy before making a purchase.

2019

Partnership with Living Legend

Launched in July 2019, our partnership with The Shane Warne (SW23) enabled us to supply great quality retail and customised clothing with innovation, all innovated and designed by the great man himself! We were the sole Stockist of SW23 apparel in Australia.

2021

Biggest Cricket Store Australia

Sturdy Sports relocated in Sep 2021 and opened the Biggest Cricket Store in Australia. This solidifies the brand's presence and commitment to providing customers with the opportunity to experience our flagship store which display the biggest range in the industry.

2024

The Partnership

Sturdy Sports is proud to announce our partnership with Masuri, bringing together decades of cricket expertise and innovation. This exciting partnership allows us to offer not only premium cricket equipment but also customized solutions to elevate your game. Our new custom clothing and custom helmet offerings are designed to provide players with the ultimate in style, comfort, and protection.

Our Partners

Elite gears from Top Brands