

Our Journey
Garage to Flagship Store
Est in 2012 amid Melbourne's cricket fervor, Sturdy Sports emerged from a suburban garage. From humble beginnings to becoming the largest cricket store in Australia, our journey has been remarkable.
Our founder envisioned bridging the gap for premium cricket gear, making it conveniently accessible from top manufacturers. The response from our garage to platforms like eBay was overwhelming, spurring us to take the next step of inaugurating our first retail store in the heart of Melbourne CBD.
As our reputation flourished, so did our ambitions. In 2021, we relocated to our flagship Brooklyn store solidifying our commitment to providing cricket enthusiasts with an unparalleled shopping experience.
Our Core Values
The Sturdy Pillars
Our core principles reflect our commitment to striving for excellence, fostering innovation and creativity, and promoting an environment of respect and inclusion both within our team and towards our valued customers.

Innovation and Creativity
Sturdy Sports thrives on innovation and creativity. In the fast-paced world of sports technology, standing still is not an option. We continuously invest in and pursue new ideas, technologies, and strategies to ensure we stay ahead of the curve. We believe that innovation is the key to maintaining our leadership position in the market.
Innovation for us is not just about embracing the latest trends in sports business; it's about setting them. We work closely with our brand partners to bring the latest, most advanced sporting gears to our customers. We are driven to create new possibilities for our customers to experience sports in ways they never imagined.
Creativity also plays a critical role in our pursuit of innovation. We nurture a work environment that encourages imaginative thinking, where new ideas are valued and can flourish. Our team is empowered to think out-of-the-box, to devise novel ways to enhance the customer journey, be it through an intuitive website design, a unique marketing campaign, or a groundbreaking customer service initiative.

Passion for Excellence
At Sturdy Sports, our passion for excellence is more than a principle; it's the lifeblood that flows through every part of our organization. From the selection of products to the service we provide, our quest for excellence is unwavering. Each member of our team is guided by this shared passion, leading to the delivery of an unmatched level of service.
Excellence for us means continuously raising the bar, setting new standards, and striving to exceed them. Our commitment to excellence ensures that only the best, highest-performing gears make their way into our portfolio. We partner only with leading brands that share our passion and commitment to delivering only the best.
This passion for excellence extends to our customer service as well. We don't just provide answers; we provide thoughtful, personalized advice that helps our customers make informed decisions.

Respect and Inclusion
At Sturdy Sports, respect and inclusion form the cornerstone of our work culture. We firmly believe that each individual brings a unique perspective, fueled by their background, experiences, and ideas. We are committed to fostering a diverse and inclusive workplace, where everyone feels valued, respected, and empowered to contribute their best.
We respect and value the diversity of our customers, understanding that each customer is unique, with their own set of preferences and expectations. We strive to cater to this diversity through our wide range of products and services. Our approach to customer service is driven by respect for the customer's needs, providing personalized advice and support to each customer.
Inclusion, for us, goes beyond our internal organization. It extends to our customers, our partners, and the communities we serve. We aim to create a sense of belonging, ensuring that everyone who interacts with Sturdy Sports feels included and valued. We actively seek out and embrace diverse perspectives, believing that this diversity fuels innovation and enriches our collective understanding of the Sports Culture.
Our History

2012
Genesis of Sturdy Sports
Vipy found Sturdy Sports in the heart of the Cricket boom in Melbourne suburban garage. The idea of providing cricket lovers with high-quality Cricket gears and accessories, with the ability to touch, feel and evaluate before purchase, is born.

2013
Going Digital
Sturdy Sports eBay store is launched. For the first time, customers have the opportunity to browse through a curated selection of high-quality Cricket products from leading manufacturers and make purchases directly from eBay.

2015
Our own Ecom Store
After success on eBay we launched our website for Australia & NZ. Expand product offerings and cater to a wider range of cricket enthusiasts. Invest in marketing and advertising to increase brand awareness

2016
Expansion to Physical Stores
Sturdy Sports expands its presence from the digital to the physical world by opening its first showroom in Melbourne CBD, where cricketer's can satisfy their cricket retail therapy before making a purchase.

2019
Partnership with Living Legend
Launched in July 2019, our partnership with The Shane Warne (SW23) enabled us to supply great quality retail and customised clothing with innovation, all innovated and designed by the great man himself! We were the sole Stockist of SW23 apparel in Australia.

2021
Biggest Cricket Store Australia
Sturdy Sports relocated in Sep 2021 and opened the Biggest Cricket Store in Australia. This solidifies the brand's presence and commitment to providing customers with the opportunity to experience our flagship store which display the biggest range in the industry.

2024
The Partnership
Sturdy Sports is proud to announce our partnership with Masuri, bringing together decades of cricket expertise and innovation. This exciting partnership allows us to offer not only premium cricket equipment but also customized solutions to elevate your game. Our new custom clothing and custom helmet offerings are designed to provide players with the ultimate in style, comfort, and protection.
Our Partners